This is no slug.  And its creation was no fluke.  The JerkShad is a lively, mobile and attractive bait.  When simulating baitfish is called for, this is the go-to. 

Rigging with a heavy unweighted hook can provide a wild side to side action with a very slow fall.  When rigged with a weighted hook, the action is incredible and allows fishing at any depth. 

The Jerk Shad was designed to maximize movement from even the slightest twitch of the rod.  The unique shape adds subtle movement on the fall that simulates a dying and fluttering bait.  The 5.25" size